Coole Swan is an exciting Irish drinks company who have found a tremendous amount of success abroad. When they approached us to create an entirely new website they were open to idea of making something fresh and contemporary. It was our task to break new ground in how to represent their product, while also delivering a style that stayed in line with their brand guidelines and offered a practical shopping experience for their customers. Our design and copywriting team worked closely with their marketing department to develop wireframes, mock-ups and tone of voice, a collaboration that led to an extremely successful launch. Some key elements at the core of the project were to include their brand colours, white and blue, innovate a design that was unique but intuitive, and to deliver content that framed them as a trendy company without excluding their older customer base.
Putting together a successful project outline is all about knowing your key objections. That’s why when you contact our studio you can expect to hear a whole heap of questions – Who you are, what you do and who you do it for. That way, when we move forward together, you’ll know you have a development partner who can represent exactly what your business is about while also taking it another leap ahead.